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YouTube is taking steps to address the growing issue of AI-generated content that mimics celebrities and creators. In collaboration with the Creative Artists Agency (CAA), YouTube will be testing a new tool that can detect AI-faked content using a database of digital likenesses known as the CAA Vault, which contains digital copies of celebrities’ faces, bodies, and voices. This tool will allow celebrities, athletes, and creators to submit removal requests for videos that use their AI-generated likeness. The initiative is aimed at helping manage AI copies of individuals and give artists the ability to control how their likeness is used.

YouTube will begin testing the technology with a select group of high-profile individuals before rolling out the tool to a broader audience of top YouTube creators, creative professionals, and other partners in early 2025. Additionally, YouTube is working on "synthetic-singing identification technology" to detect AI-generated content that simulates creators' singing voices. This will allow music labels to request the removal of AI content that attempts to replicate an artist’s voice. These efforts demonstrate YouTube’s commitment to protecting creators’ rights amidst the rise of generative AI.

References:

• Arm?s high - Youtube has a new tool to detect AI-faked celebrities, something that affects, among other things, artists and actors who have their voices and looks cloned without their permission. - 3d
• TechCrunch - YouTube to test a way for creators and celebrities to find AI-generated content using their likeness - 2d
• The Verge - Youtube has a new tool to detect AI-faked celebrities - 2d

Classification:

• HashTags: AIFakes YouTubeAI Veo2
• Company: Google
• Target: Content Creators, General Public
• Attacker:
• Product: Youtube, Veo 2, Imagen 3, NotebookLM
• Feature: AI detection
• Type: AI
• Severity: Informative